Jonathan Mikulich is a Grand Rapids, Michigan based creative professional with over twenty years experience in design communications, brand development, and multicultural marketing. Through his award-winning blog Latino Branding Power, Jonathan has also become a respected thought leader as well as a recognized speaker and consultant about Hispanic marketing and branding.
Jonathan’s work was recently curated to be featured in the Smithsonian Institution‘s American Enterprise exhibition for the National Museum of American History. In addition, he has been invited as a guest presenter both regionally and nationally, including appearances for the Grand Rapids Area Professionals for Excellence (GRAPE), Davenport University Secrets of Success Series, and the Latinos in Social Media (LATISM) National Conference in Houston and New York City. He is also the winner of the 2013 Hispanic Business of the Year Award from the West Michigan Hispanic Chamber of Commerce and the 2016 Pacesetter Distinguished Alumni award from Ferris State University.
Jonathan holds a Master of Business Administration from Ferris State University as well as a Bachelor of Science Degree in Visual Communication. He has a professional certification in Hispanic Marketing Communications from Florida State University‘s renowned Center for Hispanic Marketing Communication, as well as an Advanced Studies Certification in Design and Innovation Management from Kendall College of Art and Design through Ferris State University.
Currently, Jonathan is a co-founder and director of brand strategies at Vias Marketing, where he assists in delivering transcreation services for several clients including Metro Health, Monat Global, Celebration Cinema, and ArtPrize. He has been a member of the West Michigan Hispanic Chamber of Commerce, has served as a board member and president for the Mexican Heritage Association, as a board member for AIGA West Michigan, and as a volunteer with AIGA West Michigan’s Diversity Council. Jonathan is also an aspiring musician and performs as a member of the band Cabildo. He lives with his wife Evelyn, an education administrator, in Grand Rapids, Michigan.