Areas of Expertise
Logo and identity
Brand development
Typography
Website design
Infographics
Print collateral
Social media graphics
Video and animation
Outdoor and general advertising
Multicultural marketing experience
Experience
Vías LLC: Owner, Consultant; 2013 to present
Network180: Communications Director; Grand Rapids, Michigan; 2008 to 2014
Freelance Design & Marketing: 2005 to 2008
J.W. Messner Inc.: Senior Art Director; Grand Rapids, Michigan; 2001 to 2005
Education
Master Business of Administration, Ferris State University
Professional Certification, Design & Innovation Management, Kendall College of Art & Design
Bachelor of Science, Visual Communication, Ferris State University
Awards & Accolades
West Michigan Graphic Design Archives, Various Curated Designs, 2024
Pacesetter Distinguished Alumni Award, Ferris State University, 2016
Work curated for the Smithsonian Institution, National Museum of American History, American Enterprise exhibition, Washington, D.C., 2011
Hispanic Business of the Year, West Michigan Hispanic Chamber of Commerce, 2013 (for Latino Branding Power)
Technology
Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects
Wordpress
Adobe Express/Canva
Microsoft Office/Google Workspace: Word/Docs, Excel/Sheets, PowerPoint/Slides
References
Available upon request