![](https://cdn.myportfolio.com/2c29d9c7f481701a6e576f49b582a323/0b8cf53f-9b80-4b11-a0a2-21f9e8db68d9_rw_3840.jpg?h=82195f028ab2b02807d934c5c3272b98)
![](https://cdn.myportfolio.com/2c29d9c7f481701a6e576f49b582a323/e855df36-1180-4de1-8f17-21b8725a45ff_rw_1920.jpg?h=3e5f9c81686e6c141c38b1ff59419fe7)
![](https://cdn.myportfolio.com/2c29d9c7f481701a6e576f49b582a323/a7f5c3b3-42b1-43b3-9195-3c7db0c56b09_rw_3840.jpg?h=3f2519bf76e8115126d9ac5504f19f14)
![](https://cdn.myportfolio.com/2c29d9c7f481701a6e576f49b582a323/e6e860e5-23ef-462b-b520-51735bd44071_rw_3840.jpg?h=9c15058c6a51289ce7d997de2e614165)
![](https://cdn.myportfolio.com/2c29d9c7f481701a6e576f49b582a323/b3a16e4d-2378-48e2-8c4c-70912a1740b1_rw_3840.jpg?h=f793cd55dc99a9e44b5cca14c6ddd6cd)
Davis Creek Meats is a food service provider of packaged protein products and a sub-brand of the Kalamazoo, Michigan company Halperns'. This proposed identity delivered a farm-made, traditional, folksy design approach – appropriate for the target market of consumers seeking a quality but affordable meat product. Along with logo and brand identity standards, packaging design and labeling was proposed.